Pot O’ Gold Cinema Advertising was born when founder and budding entrepreneur Clarke Mazza tried to get his advertisement for his business as a music instructor on screen at his local AMC theater back in 1984. He was astonished to find out the local AMC charged $1200 to produce and show slides for a month on one screen, and there wasn’t even audio!
Back in 1984 the cost of a movie ticket was only $3.36 compared to $8.89 in 2016!
While Clarke was convinced cinema advertising was a great way to reach people, he was also convinced there was a better way to produce this advertising, both for business owners and theater owners. AMC only had a couple of advertisers at the time, and now Clarke knew why.
With that Clarke found his calling. Pot O’ Gold Cinema Advertising (also known as POG) was born, and Clarke’s mission was to help other small businesses get their ads shown at the local movie theaters while simultaneously making theater owners more revenue per screen off their advertising due to increased sales.
Clarke started selling advertising for four local movie screens in Jacksonville, Florida. He got his own equipment and started out making the slides himself. As time progressed and the business grew he brought on new employees and continually adapted to the continual changes of the movie theater advertising business.
Throughout the years POG has always maintained its focus on providing lower cost advertising for local businesses, but selling more volume so that both theater owners and advertisers are better off.
POG has since expanded and worked with theaters in 35 different states, showing custom-tailored versions of its pre-show advertising program CineMission that highlights local businesses at each location.
Clarke prides himself on running an organization that:
- Puts talented professional salespeople on the ground in local communities
- Helps inform local business people of the benefits of advertising at their local theater
- Works with local businesses every step of the way to produce their ads
- Produces top quality cinema ads for their business
- Delivers more advertising and ad revenue to theater owners
- Helps raise awareness about the local theater and get other small businesses involved with the theater
The POG Team
Pot O’ Gold has grown substantially from back in the early days in 1984 when it was just Clarke and Martha. POG now has a team of graphic artists and in 2010 they added another full time salesperson trained by Clarke himself. The team works together out of their Jacksonville, Florida office to deliver pre-shows to clients across the country.
Want the POG Team to Make Your Cinema Advertising?
There’s a lot of benefits to having POG do your pre-show advertising, and of them the people is one of the greatest.
If you want the POG team to produce your cinema advertising, get in touch today.