This page is currently a high level overview but will be continually updated with relevant information and resources.
What is Movie Coupons?
Movie Coupons is an exclusive part of a mobile phone app designed to provide additional exposure to drive more business to your store! This additional exposure is designed to engage the moviegoer with local businesses to increase your bottom line. This offer is reserved initially for cinema advertisers such as your business and the theatre in which you advertise! This initiative will turn your local theatre in to a virtual business hub that helps your business to reach the cinema patrons even after they’ve left the theatre! To keep these patrons coming back more often there will be opportunities to also sponsor games on the app! POG will be promoting Movie Coupons during the cinema pre-show and through other means to help generate interest and encourage downloads of the app so more people can see your business.
The deals offered in the Movie Coupons portion of the app will help to bring attention to your business, the weekly emails will help remind them, and the increased exposures will help them be increasingly engaged, ready and willing to spend money at your business.
This program is designed around the win/win concept of business growth! Better for theatres and for cinema advertisers like yourself.
Please keep in mind that as with all advertising, the more exposures people see, the more likely it is to work. We expect adoptions to be continually growing from the beginning and anticipate quicker and quicker adoption as time moves on. Additionally, we will be looking to use other platforms and advertising opportunities to bring more exposure for Movie Coupons beyond just the theatre, so when you participate your business will be benefiting from all of our publicity efforts.
Why do I get 3 Months Free?
POG Cinema Advertising is footing the costs for selected theatres and cinema advertisers to join Movie Coupons as a beta test to discover how we can make the program even better and to gather comments and suggestions to make it work even harder for you and theatres as the adoption increases from the beginning. While we know that 3 months may not be enough to fully evaluate the potential of the product, we are going to use this time to develop our baseline starting point.
At the end of the three month beta test, we will evaluate all the information we have gathered and determine how to move forward.
Exposure Beyond just Movie Coupons
Your business will also get the opportunity to get in front of anyone else who downloads the app and uses it in your area whether or not they go to the movies, as people start sharing the application; the general app is not restricted to Movie Coupons. Movie Coupons is an exclusive part of the app that we will be advertising and promoting to help promote businesses like yours, and only cinema advertisers will get these benefits. Other businesses may also join the app, but they will not get the added benefits that your business does.
What does your business have to do?
To take advantage of this free exposure is to simply offer 1-3 coupons for your business on the MovieCoupons platform and your business will be featured for each coupon you offer! Once you supply the specials/coupons your business will enjoy the added benefit of any advertising we do to promote the application.
What kind of deals should I offer?
These can be deals you already offer or new ones (preferred) exclusive to the platform. The better the deal, the more likely people are to engage with your business in the app and in real life!
We recommend making coupons only available for the times your business is slow or for services that you want to promote that are underutilized.
Deals can be limited to certain times of day and/or certain hours of the day, and we suggest everyone use this functionality.
For example, your coupon can be to buy one, get one pizza half off between 7-9pm on Mondays. Consumers will see your deal next to the deals of other businesses, so the better your deal the more it will stand out!
We encourage every business to utilize all 3 of their free coupon deals so they are featured the maximum amount of times.
How does the App Work?
POG Cinema Advertising is partnering with app company Snaptown (they have both iPhone and Android apps) to deliver an opportunity to make the theatre a hub for local businesses in your area. Snaptown is an app that is specifically designed to promote engagement and spending with local businesses.
This means that as a cinema advertiser you get access to the attention of moviegoers both inside and outside the cinema, as well as the attention of anyone else who downloads the app in your area.
Remember, each offer you put in the app will help to increase your visibility, and the better the offer, the easier it will be to find because it will be more popular!
How Will People find the Platform?
Pot O’Gold will be using some of our cinema advertising time at the theatre to promote Movie Coupons and putting various promotional materials throughout the theatre. We will also have promotional materials that individual businesses can put in their business. Each business that has a consumer/moviegoer favorite their business will be able to do remarketing to that person through the system, so there is a big benefit for businesses to let people know that your business (and specials, coupons and deals) are available on the platform.
We anticipate that adoption will continually build throughout the demo period and beyond to make the platform more & more valuable for everyone participating in it.
What Happens after the Demo?
At the end of the beta test/trial period, we will share results with participating businesses and theatres.
We will be assessing the results of the program in February/March and determining the best course for moving forward based on analytics from within the app, feedback from advertisers like you, and our own internal experience and costs.
Additionally, you will be able to choose to A) remove your business completely, B) stay on the platform for the free listing, or C) continue with the coupon program. There is no obligation to continue or to upgrade. You can quit anytime just by letting us know.
Thank you for your time and your willingness to try out Movie Coupons!