This page is currently a high level overview but will be continually updated with relevant information and resources.
What is Movie Coupons?
Movie Coupons is an exclusive part of a mobile phone app designed to provide additional exposure to drive more business to your store.
How is Movie Coupons Going to Help My Business?
People are going to see your business listing in the app and they can also see any deals you offer on the platform, increasing your exposure to moviegoers/consumers beyond the theatre. The platform is designed to help you generate more overall revenue for your business by allowing you to restrict deals to certain times of the day and/or week when your business would otherwise be slow. That way you can still charge full price when your business is already busy!
The deals are featured most prominently on the app, so if you want to get your business front and center then offer a deal. Here is an example of where deals are featured and a time sensitive deal in the app:
Why Should I have Deals on this Platform?
Information and analytics. There is the potential ability to see how many people have interacted with your deal, who has redeemed it, to build followers, to be able to contact those followers about flash deals, and to make changes to optimize your results. This way you can focus on making sure that your deals are adding to your overall bottom line and revenues instead of taking away from it. The back end of the platform is very focused on showing analytics and results that matter for companies.
Will People Download the App?
Yes, we believe people will. Past uses of the app also lead us to believe they will. POG is committed to growing the app and will be utilizing the game functionality of the app to lure people in at the beginning and keep them coming back to engage with the app. It will take some time to build up a substantial user base, but this is something POG is committed to growing during the demo period and beyond.
Game With High Value Free Prizes Keep People Coming Back to App
POG will be offering $100 or $50 gift cards for each location with a target of rewarding 1 grand prize per month to moviegoers. We will also be working with the theatres to provide a number of other prizes so that people have plenty to play for. This will also be an area where local businesses like yourself can feature prizes.
How Will People find out about the app?
Pot O’Gold will be using some of our cinema advertising time at the theatre to promote Movie Coupons and putting various promotional materials throughout the theatre. We will also have promotional materials that individual businesses can put in their business. Each business that has a consumer/moviegoer favorite their business will be able to do remarketing to that person through the system, so there is a big benefit for businesses to let people know that your business (and specials, coupons and deals) are available on the platform.
We anticipate that adoption will continually build throughout the demo period and beyond to make the platform more & more valuable for everyone participating in it.
Is the app available for both Android and Apple?
Yes. If you download it without joining your Movie Coupons group first you will want to look for your Movie Coupons and join so you can get access to the exclusive deals and the game! It will automatically detect your location and your Movie Coupons group should be featured under groups!
Snaptown App in Apple Store
Snaptown App in Google Play Store
I downloaded the app without using the text to join code, where do I find Movie Coupons!?!
You can find Movie Coupons by going into the app and looking in the ‘Featured Groups’ area. Snaptown will automatically show you content based on your location, so as long as you are within 25 miles of your theatre the group should show up. You can also search for the name of your local theatre.
Why do I get 3 Months Free?
POG Cinema Advertising is footing the costs for selected theatres and cinema advertisers to join Movie Coupons as a beta test to discover how we can make the program even better and to gather comments and suggestions to make it work even harder for you and theatres as the adoption increases from the beginning.
At the end of the three month beta test, we will evaluate all the information we have gathered and determine how to move forward.
Exposure Beyond just Movie Coupons in Snaptown App
Your business will also get the opportunity to get in front of anyone else who downloads the Snaptown app and uses it in your area whether or not they go to the movies or join Movie Coupons. As people start sharing the application and utilizing it in their community Movie Coupons is one exclusive part or ‘group’ in the app that will be promoted by POG, but there is also a public part of the app.
Benefits of Joining Snaptown as a Cinema Advertiser
Movie Coupons is an exclusive part of the app that we will be advertising and promoting to help promote businesses like yours and that will offer deals not available to the general public. Only cinema advertisers will get the benefits of getting in front of movie goers when they first join the platform, seeing exclusive theatre deals, and getting discounted partner pricing from POG to join the platform in your city. Other businesses may also join the app, but they will not get the added benefits that your business does and if they are not a cinema advertiser they will pay a higher rate to be on the platform.
What does it Mean to have a Business Listing on the Platform?
A business listing is just the publicly available information about your business taken from sites like Google My Business, Facebook, and your website. It contains the standard name, address and phone number as well as an about section, a link to your website, a link to your Facebook page, and your hours.
What do you have to do in order to offer deals?
To take advantage of this free exposure is to simply offer 1-3 coupons for your business on the Movie Coupons platform and your business will be featured for each coupon you offer! Once you supply the specials/coupons your business will enjoy the added benefit of any advertising we do to promote the application.
What kind of deals should I offer?
These can be deals you already offer or new ones (preferred) exclusive to the platform. The better the deal, the more likely people are to engage with your business in the app and in real life!
We recommend making coupons only available for the times your business is slow or for services that you want to promote that are underutilized.
Deals can be limited to certain times of day and/or certain hours of the day, and we suggest everyone use this functionality.
For example, your coupon can be to buy one, get one pizza half off between 7-9pm on Mondays. Consumers will see your deal next to the deals of other businesses, so the better your deal the more it will stand out!
We encourage every business to utilize all 3 of their free coupon deals so they are featured the maximum amount of times.
How does the App Work?
POG Cinema Advertising is partnering with app company Snaptown (they have both iPhone and Android apps) to deliver an opportunity to make the theatre a hub for local businesses in your area. Snaptown is an app that is specifically designed to promote engagement and spending with local businesses.
This means that as a cinema advertiser you get access to the attention of moviegoers both inside and outside the cinema, as well as the attention of anyone else who downloads the app in your area.
Remember, each offer you put in the app will help to increase your visibility, and the better the offer, the easier it will be to find because it will be more popular!
What Happens after the Demo?
At the end of the beta test/trial period, we will share results with participating businesses and theatres.
We will be assessing the results of the program in February/March and determining the best course for moving forward based on analytics from within the app, feedback from advertisers like you, and our own internal experience and costs.
Additionally, you will be able to choose to continue with the coupon program or to have your listing taken out of Movie Coupons. There is no obligation to continue or to upgrade. You can quit anytime just by letting us know.
Try out the app and the process yourself!
Then it will ask you to sign up with email or your Facebook (it won’t post anything without permission). Once you sign up it will take you directly to the Manhattan Megaplex group page above so you can look around.
While this will give you a good idea of the functionality, there are parts that are missing from the demo that will be in the real groups. The real groups will contain more categories to showcase different types of businesses (see service section below).
To find out more about the different levels of functionality of the app you can watch this video:
What if I don’t want to Offer Coupons but Want My Business on the App?
We realize that coupons are not something every business will want to offer, nor will it be something every business can offer. Your business can still be featured with just a business listing if you would like. Your listing will be put in the appropriate category for your business type. We realize that for many service based businesses coupons do not make sense, and that is why there is a category specifically for service based businesses. When your business is on the platform you will be benefiting from the advertising that POG is doing for the Movie Coupons app, and at no cost to your business!
However, after the demo period businesses that do not want to pay for the business listing will be taken out of Movie Coupons.
Restaurants Have More Advanced Options: Menu, Payment, Custom Website and other Integrations
There are a number of other great benefits that are available specifically for restaurants. These include integrations that allow people to order food from the menu straight from the app and a website that ranks well on Google, integrates with Facebook and Google well to help your restaurant show up in Google!
Some examples of a website and built in online ordering:
Thank you for your time and your willingness to try out Movie Coupons!