POG Cinema Advertising all started in 1984 when Clarke Mazza, the founder and eager entrepreneur, tried to buy adverting for his small business. Clarke was a music instructor looking for affordable advertising onscreen at the local AMC theater. He was shocked to discover that they were charging $1200 per month to produce and show advertisement slides, and there wasn’t even audio! This inspired Clarke to pursue cinema advertising. He recognized there was a better and more affordable way to go about it. Clarke created a company that benefits the small businesses and theater owners alike.
With this idea, Clarke went on to create Pot O’ Gold Cinema Advertising (also known as POG). Clarke’s mission was to help other small businesses get their advertisements shown at their local theaters and to help the theaters make more revenue from their advertising. Pot O’ Gold started small, with only four local movie screens in Jacksonville, FL. Clarke had his own equipment and was making the advertisements himself. As time went on, the business continued to grow, and he started bringing in new employees to help keep up with the rapidly changing movie theater advertising business. Now, POG has grown into a team of graphic artists, sales representatives, technical and administrative professionals who strive for customer service excellence every day.
The POG team works out of Jacksonville, Florida and serves clients in over thirty-five different states across the country selling, producing and showing custom advertisements for POG’s pre-show advertising program. A lot has changed over the years, but the one thing that has stayed the same is Pot O’ Gold is determined to provide the best possible customer service and to establish long-term relationships with its clients and advertisers.